Retail Marketing choose Fullers Logistics as their fulfilment partner
At Retail Marketing they’re passionate about data and they believe the journey starts with insights, helping brands to better understand their customers, retailers and the marketplace. Fullers Logistics provide a flexible warehousing, logistics and fulfilment service to Retail Marketing, an award-winning Field Sales and Marketing agency specialising in Consumer Electronics.
Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to more nimble players. Retail Marketing support their customers with these changing expectations using relevant data and in-house expertise and need an experienced multi-channel fulfilment partner they can depend on to meet the high demands that their customers rely on.
Retail Marketing were looking for a fulfilment partner that understood their challenges, which included coping with the demand of peak periods (between Sept and Jan), maintaining operational efficiency and anticipating consumer needs to keep satisfaction levels high.
“We were struggling to find a fulfilment partner that could meet the right level of customer service and pace of our business. After going to tender with five different third-party logistics companies, we short-listed Fullers Logistics and engaged with them to run a trial” explains Amanda Rose, Operations Manager at Retail Marketing.
Fullers recommended using one of its multi-user warehouse sites in Bordon and configured the space to meet Retail Marketing’s needs. Products are delivered to Fullers where they are stored on different pallets for each of Retail Marketing’s clients. It is vital that the products are stored in this way, as each client has unique requirements for holding and moving stock which can vary from shipping out items for a roadshow, delivering goody bags or shipping branded merchandise.