Following the surge in popularity, in 2023 Freddie and Jack Gratton took over the business that now stocks 100 types of paddles from premium brands, indoor and outdoor pickleballs, nets, bags, backpacks and a range of accessories. Pickleball – played on a court the same size as a badminton court, with paddles and pickleballs – is taking the UK by storm. While not a new sport by any means (it was first played in 1965 in the US) there has been an extraordinary increase in its popularity over the last few years, starting in the US and reaching the UK. There are now 270 pickleball courts in Great Britain, with an estimated 35,000 players. Fulfilling customer demand As the UK market is enjoying this ‘new’ sport, the demand for quality products delivered on time and in perfect condition became a priority for Freddie and Jack, no longer able to handle fulfilment in house. They began their search for a professional fulfilment partner to offer advice and support – and deliver an efficient fulfilment service that cut down on errors and had the right processes in place across picking, packing, delivery and returns. Fullers Fulfilment proved to be that professional partner, based on our trusted reputation in the industry and the relationships that we establish and maintain with our customers. Strong relationships and satisfied customers As Jack and Freddie were hands-on when it came to the running of the business, we demonstrated how our processes, inventory management, and our technology systems support the brand, and how they can be scaled to accommodate future growth. We store, pick, pack and dispatch orders from our modern facility in Bordon, Hampshire. It is ideally located close to major motorways and is in easy reach of UK Pickleball Shop owners, Freddie and Jack. We also take care of the returns process, ensuring it is as smooth and efficient as the ordering process. Expertise and technology A key advantage is our warehouse management system that integrates with the UK Pickleball Shop’s ecommerce system to streamline orders, packing, delivery and returns. The software also provides essential data and analysis on customer purchasing trends, stock popularity and returns, that can be used for future marketing campaigns and sales strategies. We also have extensive experience in ecommerce fulfilment for new brands and put that knowledge to use in refining our processes within the warehouse. Ace fulfilment for the future Our relationship has grown stronger over the past year. As the brand has expanded, with more orders being delivered, we continue to work closely with the owners in ensuring quality delivery and happy pickleball customers.