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Client Spotlights

Newby Teas

Streamlined fulfilment for luxury tea brand

Fullers Fulfilment


Newby Teas is an internationally recognised, award-winning luxury tea brand. The company is focused on the delivery of premium quality tea, demonstrated by more than 140 awards it has won over the years. It sources, blends and preserves teas from all over the world, serving them to an international market.

A delicate operation

Fullers Fulfilment understands exactly what it means to protect valuable and delicate products before shipping to customers, which is why Newby Teas chose the fulfilment expert to handle its order processing and fulfilment in the UK.

Not only does Fullers Fulfilment have custom-built ambient warehousing facilities to store Newby Teas products, it also has a team of fulfilment specialists that have extensive experience in the industry, paying particular attention to quality and how the delicate packages should be handled. The fragile goods fulfilment team understands that care stretches across the fulfilment process, from storage and packing, to despatch and transit.

This involves handling products with precision and implementing systematic organisation with designated zones, lot numbers and item codes. This thorough approach guarantees that stock retrieval and packing adhere to the 'first in, first out' principle.

In addition, Fullers takes sustainability seriously, with its values very much aligned to those of Newby Teas who is a member of the Ethical Tea Partnership. Fullers is ISO14001 (environmental management) accredited and holds EcoVadis and Soil Association Organic certifications. For Fullers, this covers everything from recyclable and compostable packaging, low waste options and using couriers with electric fleets.

maharaja breakfast blend

End-to-end quality

In addition to nearly 20 variants of tea, Newby Tea’s also sells luxury gifts and accessories, such as infusers and tea pots. The team at Fullers manages the entire process, from receiving inventory and warehousing, to picking, packing and distribution. The team uses the latest technology that integrates with Newby Teas ecommerce platform to provide a singular view of stock, orders and returns.

The combination of expertise, experience and technology ensures Fullers delivers exactly what Newby Teas customers need as part of a speedy and streamlined buying journey.


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