Fable & Mane

Environmentally conscious haircare entrepreneurs use Fullers’ expertise to strengthen their brand

Fable & Mane is a plant-based hair wellness brand rooted in Indian heritage. Their products bring Ayurvedic medicine into the home so that people can use these relaxing products in the comfort of familiar surroundings.

Their product line includes a shampoo, conditioner, oil treatment, hair mask, and a discovery set.

Optimising opportunities for success in the hair and beauty market

In recent years, the entrepreneurial family duo behind Fable & Mane found themselves in a favourable position as the demand for hair and beauty ecommerce brands has skyrocketed.

They approached us about becoming their outsourced fulfilment partner, following a recommendation from another company - and we were more than happy to accommodate this exciting brand.

Meeting fulfilment challenges head-on

Fable & Mane asked Fullers to fulfil orders within a same or next-day timeframe while adhering to specific packing requirements.

Each product is delicately enclosed in a natural cotton pouch to ensure pristine delivery. The Fullers team's experience in the beauty industry and established processes allowed seamless execution.

Until they are picked and packed, all products are stored in a temperature-controlled, safe environment. We always make sure they reach customers in perfect condition.

Growing stronger every day, together

Our collaboration has helped Fable & Mane realise their business potential on a larger scale. We have ensured efficient and prompt delivery to customers, accommodating the brand's growth with our customary agility.

Clear communication and expert guidance has been offered every step of the way. The valuable advice provided by Fullers Fulfilment has played a crucial role in reassuring Fable & Mane during uncertain times, such as the covid-19 pandemic.

As Estelle Raison, Senior Brand Manager at Fable & Mane says about Fullers:

“We are in contact with them every day and have built up a great relationship. They are responsive and honest, and always ready to help if any issue arises with our website or product. The quality and service they offer is second to none.”