UK expansion and fulfilment success for Antipodean beauty brand MECCA
MECCA is a trailblazing prestige beauty retail destination from Australia and New Zealand. With over 100 stores ’down under’, a thriving online presence globally, and a handpicked selection of over 200 world-renowned beauty brands, MECCA is a beauty enthusiast's dream come true.
Founded in 1997 with a vision to redefine the beauty industry, MECCA serves an ever-growing community of more than 4 million customers annually.
Introducing MECCA to the UK beauty market required an established UK fulfilment partner
As the beauty industry booms, MECCA continues to captivate the hearts of beauty lovers, providing a golden growth opportunity. But with progress comesnew challenges, especially in the competitive global arenaa of beauty ecommerce, wherecustomer expectations are extremely high.
Wishing to expand their presence and improve their ecommerce customer experience in the UK beauty market, MECCA had to ensure they could provide the same exceptional customer experience they’re known for overseas.
To do that,they needed a UK beauty fulfilment partner who could deliver streamlined, sustainable and customer-friendly fulfilment solutions in their new target territory in 2023 MECCA forged a partnership with Fullers Fulfilment, setting the stage for their triumphant launch into the UK beauty market.
How Fullers achieved UK ecommerce fulfilment success for MECCA
Working as MECCA's British ecommerce fulfilment partner, Fullers Fulfilment , operates an end-to-end solution for them from our flagship warehouse facility located in Berkshire.
MECCA is a beauty brand with distinct sustainability values. Fullers Fulfilment shares that strong commitment to sustainability. This is proven by our EcoVadis ratingand ISO 14001-certification. Our team of beauty fulfilment experts meticulously and sustainably stores, picks, and packages MECCA's products, ensuring they're ready for next-day delivery by a network of eco-friendly couriers.
With Fuller’s support, MECCA has witnessed remarkable growth in the UK marketand is enjoying greener, faster, and more cost-effective fulfilment solutions.
MECCA and Fullers Fulfilment partnership is a testament to how innovation, sustainability, and customer focuscan combine to elevate the beauty ecommerce experience.
Sharing MECCA's pursuit of excellence, Fullers is committed to helping them make the world more beautiful, one order at a time.