Mars Petcare; Pioneering pet nutrition
Mars Petcare, a prominent name in the pet food industry, has been a trusted provider of pet nutrition for generations. Their diverse portfolio includes renowned brands like Pedigree, Whiskas, Royal Canin, and James Wellbeloved. With a strong commitment to innovation in pet nutrition and veterinary care, Mars Petcare has solidified its position as a leader in the industry. James Wellbeloved, one of their newer pet food brands, has partnered with Fullers Fulfilment for efficient order fulfilment
James Wellbeloved rises to meet health-conscious pet owners' needs during the pandemic
The global COVID-19 pandemic led to a significant surge in pet ownership, particularly among individuals aged 24 to 35. This new generation of pet owners’ places great importance on the origin and quality of ingredients in their pet's food. James Wellbeloved, known for its natural and additive-free cat, dog and ferret food, has become a favoured choice among health-conscious pet owners. The increasing popularity of the brand required a reliable partner to handle the growing volume of orders, especially with the rising trend of online shopping for pet care goods
Swift onboarding helped fuel business success
Fullers Fulfilment wasted no time and helped Mars Petcare's James Wellbeloved division get up and running in just two weeks. This quick onboarding allowed them to capitalise on the booming demand for pet food. Fullers' experts seamlessly integrated James Wellbeloved's ecommerce platform (Shopify) with their Warehouse Management System (WMS), ensuring that customer orders flowed directly to their Slough warehouse. Orders placed before 2pm are swiftly picked, packed in recyclable poly bags, and dispatched on the same day via trusted courier partners like DHL. The meticulous handling of products includes batch-numbering for quality control, aligning with pet food standards
A dedicated Account Manager provides ongoing support and addresses fulfilment inquiries, ensuring a smooth operation
Revolutionising pet food fulfilment: A 900% surge in orders in under 18 months
The implementation of quality fulfilment processes and advanced technology led to a staggering 900% increase in orders in less than 18 months for the James Wellbeloved brand. Fullers Fulfilment's expertise extended beyond order handling, offering valuable consultation on fulfilment efficiencies and environmentally friendly packaging solutions. Monthly KPI reports provide James Wellbeloved with strategic sales insights and assurance in quality control, which they can pass on to their customers and their beloved pets
