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Client Spotlights

Mackle Petfoods

A fulfilment partner with the right pedigree for natural pet food brand

4mins
Fullers Fulfilment

Overview

Naturo Natural Pet Food is 100% natural, catering to dogs and cats. It is part of the Mackle Petfoods brand based in Northern Ireland and is the only major pet food brand in the UK that is completely family owned. Naturo is made from high-quality human grade ingredients with no added artificial colours, flavours or additives. As a result, the healthy pet food is in high demand with its customers.

To keep up with this demand and future growth, and to ensure its customers were receiving the high levels of service they expected, Mackle Petfoods sought a new logistics provider. Fullers Fulfilment, with its experience in the pet care sector, and as a multi-channel fulfilment expert, was the ideal fit.

pet fulfilment

Custom-built solution with dedicated team

Drawing on the experience gained in the pet care sector in our sites in Bordon and Slough, we created a service for the Naturo brand delivered out of our high-tech Leamington Spa facility – and based on the requirements of scalability, flexibility and efficiency.

While hygiene is a standard feature in the warehouse, the Naturo brand has dedicated, specially designed space. This custom-built area – complete with computer terminals and conveyor belt – ensures streamlined order picking, packaging and dispatch. Our warehouse management solution (WMS) integrates with Naturo’s ecommerce platform adding another level of seamlessness to the process – for both orders and reporting, ensuring the Mackle Petfoods’ team has easy access to insightful data and analytics.

In addition, we have a team dedicated to picking, packing and dispatching Naturo orders as well as longer cut-off times for orders on Sunday to Thursday, to ensure their customers receive a more efficient and convenient service.

pet food fulfilment

Satisfying an appetite for scalability

After an initial few weeks of operation and 2,000 direct-to-consumer orders sent out, it is anticipated that this will scale to at least 6,000 per month – exactly the reason Fullers was chosen. We have the facilities, the team and the expertise to deliver this scalable solution and fully support Mackle Petfoods as orders grow.

Sector

Pet Care

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