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Client Spotlights

Yarrah

A tasty solution for organic pet food brand

4mins
Fullers Fulfilment

Overview

Yarrah is a pet care brand that is committed to making quality, tasty food that is good for the planet. Its journey began in 1992 when the owner of a Bernese mountain dog wanted to give his beloved pet the same organic food he was enjoying; a high standard of food without chemical colouring or flavourings. The result – organic pet food made from the best ingredients. Today, Yarrah is available in more than 22 countries and the range includes kibble, wet food and snacks for both feline and canine companions.

Picking the right partner

The brand prides itself on being tasty for pets, as well as being good for them and the environment. So, when looking for an ecommerce fulfilment partner, Fullers met the brief based on its own commitment to quality and the environment.

From the design of its warehouse facilities across the UK (Midlands, Hampshire and Berkshire), to its streamlined internal systems that integrate with customer technology to ensure an efficient order journey, Fullers checked all the boxes. In addition, the fulfilment expert is ISO14001 accredited (environmental management), holds the EcoVadis business sustainability rating, and is Soil Association certified.

yarrah client spotlights

A specialist fulfilment approach

With extensive experience in catering to pet care brands, Fullers has specialist teams and facilities to ensure the order process is smooth and efficient, compliant with regulations and has a positive impact on the customer journey. Its services – warehousing, stock management, picking and packing – are carried out quickly and effectively, with same-day dispatch a standard feature. Fullers links with trusted couriers helps Yarrah meet the demands of its customer base in the most cost-effective way.

In addition, Fullers warehouse management solution integrates with Yarrah’s ecommerce platform to ensure the brand has access to all relevant information across the customer journey, from ordering and tracking, to inventory management and returns. The data generated assists with identifying and monitoring trends, and can be used in planning and optimising promotions.

Sector

Pet Care

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