Success Stories

Fullers' fulfilment services fuel the fire for MAD Design Group


Fullers Logistics provides a multi-channel fulfilment service to MAD Design Group UK Ltd, which includes goods in, storage, pick and pack, and despatch.

MAD Design Group, make and manufacture environmentally friendly bioethanol fireplaces which can be used without the need of a chimney or flue. With a focus on the retail and hospitality in the UK and European market, MAD Design Group can do anything from tackling a new commercial project, creating a unique residential outdoor or indoor feature, or remodelling an existing fireplace to make their customers’ vision a reality.

Matthew Goom, Director at Mad Design Group explains, “We moved our fulfilment to Fullers a number of months ago because having known some of the team for a while I was confident that they would offer us a high standard of service and configure the warehouse space and requirements around our needs and I can honestly say we have not been disappointed. Fullers have exceeded all of our expectations.”

Fullers recommended using one of its multi-user warehousing solutions in Bordon and configured the space to meet MAD Design Group’s needs. The multi-user option also provides a flexible storage solution for MAD Design Group, so they can easily scale when there are spikes in demand and extend the space as the brand grows its presence in the UK, Europe and Globally if necessary.

“An integrated warehouse management system provides MAD Design Group with complete visibility of stock volumes to ensure seamless production and onward distribution of their EcoSmart fireplaces,” comments Tony Dempsey, Divisional Managing Director at Fullers Logistics. “This helps to integrate the supply chain process and speed up the time from putting an order into the system and getting it out for delivery.”

As orders are received via an eCommerce platform, products are picked, packed and distributed to the customer. Fullers warehouse management system provides MAD Design with 24/7 access to reports about stock movement & availability, enabling improved management and visibility across their sales channels.

Matthew Goom concludes, “Fullers really do take care of our products and go above and beyond whenever a rare scenario happens, or a last-minute delivery comes in. Nothing is ever too much trouble and it’s fantastic to have a supplier that is proactive on our behalf so that we can concentrate on growing our business.”


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