Large Image

Success story


Global wellness brand achieves greener and faster fulfilment across the UK & Ireland with Fullers.

Fullers Fulfilment

Operating across 50 countries, Neolife is a supplier of premium whole food nutritionals, scientifically formulated skincare and haircare, and environmentally friendly homecare products.


With the pandemic driving increased online sales of health, beauty, wellbeing and hygiene products, Neolife has experienced a growth in orders.

They sought a UK fulfilment company to store, pick and pack their products for distribution to customers in Britain and Ireland – one with a heritage to match their own 60 year-strong reputation for excellence.

The key driver behind this move was to reduce their carbon footprint whilst expediating delivery timescales for eCommerce orders. These orders were previously dispatched from a warehouse in Sweden – which added both air miles and time to their fulfilment process.


Neolife has selected Fullers to fulfil a steady stream of orders from the UK & Ireland on the same day. Fullers deploys our regional logistics knowledge to manage order lead times more successfully, gratifying customer demand for next day delivery.

As our client portfolio includes other personal care and household brands, we use the specialist expertise needed to handle the warehousing and fulfilment of health, beauty, wellbeing, and hygiene products.

We receive Neolife’s stock from Sweden on pallets and then store them carefully within our smart and secure shelving system. The product range includes items with diverse storage criteria, for example vitamins as well as cleaning products. We warehouse items compatibly, with respect for both safety and hygiene measures. Chemicals are kept separate from other products.

Orders come in 2-3 times a day via CSV file upload, and we pick and dispatch those orders on the same day. Systems sync in a way that means Neolife have full visibility of stock at all times.

Some products are fragile, often combined with a liquid format. We have introduced a different way of packaging their products to make sure they’re kept in prime condition from end-to-end on their journey to the customer. Neolife-branded packaging and tape is combined with our bespoke, ultra-secure packaging solutions, created for them by our experts.

Fragile goods are pre-wrapped in bubble-wrap, and kits and bundles are prepared in advance by our warehouse team, so that fulfilment timescales are kept to the absolute minimum – but product quality is never compromised.


  • Neolife’s British and Irish customers are receiving their products faster than ever before, enhancing the customer experience and encouraging repeat business
  • The environmental impact of Neolife’s shipping process has reduced, complementing their eco-friendly brand identity
  • Using our trusted network of couriers across the UK and Ireland saves Neolife the difficulty and uncertainty of trying to manage this themselves from overseas
Working with Fullers has impacted Neolife in such a positive way. We have speedy lead times because of the input of their local logistics knowledge.

We met several fulfilment companies in the London area before deciding who to work with. After talking to Tony Dempsey and learning about Fullers as a company, we understood that they have as high demands on themselves as we have on ourselves as a supplier.

It was refreshing to discover how easy the onboarding was; from talking about it with Tony to the fully functional fulfilment we now enjoy daily.

Working with Fullers have impacted Neolife in such a positive way. We have speedy lead times because of the input of their local logistics knowledge.

What makes Fullers a great fulfilment supplier are the staff themselves - 'The Fullers Team'. They’ve all assisted Neolife from the very start of our relationship. Thank you, Fullers, for the high-quality service and unwavering support you provide to Neolife.

Rikard Hjert | Logistics Manager for Northern Europe at NeoLife