A burgeoning market – rely on the pet skin and coat care fulfilment experts

Over the last few years there has been a steep increase in pet ownership, including the traditional cats, dogs (there are 13.5 million dogs and 12.5 million cats in the UK) and fish, but also reptiles and small rodents. The result: a responding increase in the pet supply market, which is anticipated to be worth £971.4 million in 2025.

While pet food does account for the majority of the market, other areas are growing at pace, too. And consumers aren’t just sticking to the usual retailers (such as the UK’s largest pet retailer, Pets at Home) but are turning to ecommerce websites and social media, such as Tik Tok Shop, for premium food, toys, treats, clothing, accessories, supplements and skin and coat care.

In fact, the skin and coat care global market alone is anticipated to expand at a CAGR of 10.3% over the next five years.

But what does this growth mean for ecommerce retailers?

Yes, it’s good news, but with the increase in demand keeping up with customer expectations is now the challenge. A large part of this is finding the right retail fulfilment for pet grooming products – that is, a partner with the same values as the brand, experience in the pet supply industry and a commitment to quality, timely deliveries.

Why do you need pet skin and coat care fulfilment experts?

Customers turn to ecommerce for two main reasons: convenience and choice. In this virtual environment, customers form their opinions about a brand based on the smoothness of their experience. Pet grooming and supplement retailers need to ensure that each touchpoint in the sales journey, from browsing the website and ordering, to delivery and returns, are delivered with consistency.

And it’s here that quality retail fulfilment for pet grooming products plays a key role.  From the moment an order is placed, every process in the background needs to seamless. Picking and packing the right order, co-ordinating with couriers, tracking the order and ensuring the package is delivered in the perfect state and on time. When one area in this process isn’t perfect or out of synch, the entire customer journey (and therefore experience) is affected.

Behind the scenes – retail fulfilment for pet grooming products

Consider the pet skin and coat care market segment. On a practical level, products like tick and flea products, shampoos and skin and coat treatments need to be stored in the right environment – i.e. at ambient temperatures in a hygienic space. More than that, there needs to be strict control over inventory in terms of capturing batch codes and expiry dates. This ensures customers receive the freshest products, while stock losses are minimised for the retailer.

Many pet care brands are focusing on producing natural, organic items; not just food and treats, but supplements treating itchy skin or upset tummies. Organic products have to be stored in a specific way and comply with regulations; at Fullers Fulfilment, we are Soil Association certified which means we have the skills and resources to properly store organic products – meeting regulations.

This is a service we provide to Pets Purest, a natural pet product and supplement brand who relies on us to carry out effective, efficient deliveries to their host of customers across the UK.

A focus on sustainability – eco-friendly pet product fulfilment

Alongside a move towards producing more organic products, pet supply brands are also embracing sustainability. Whether that is through the sourcing of raw materials or product packaging. In the pet skin and coat care market this is especially important as many orders are repeat orders with flea and tick shampoo delivery services, for example, taking place monthly.

At Fullers we advise our clients on the use of sustainable packaging, while ensuring that every product is expertly packed to ensure its quality. We also offer custom packaging for pet grooming products to make sure not only the quality of the product is maintained, but the brand image as well.

A technology advantage

At Fullers Fulfilment we deliver a quality, strategic service to our customers through our expert teams, knowledge of fulfilment and our advanced technology. For our customers this means access to advice and insights based on our experience. It also means access to data analytics from our warehouse management system (WMS) that integrates with ecommerce platforms to handle the order process. Our WMS gives our customers in the pet supply market detailed reports into usage, product performance and trends, helping them with decision making and providing direction for marketing campaigns and promotions.

Take the next step

As the market for pet supplies grows, meeting customer expectations while remaining ahead of competitors will become a priority. Partner with the right fulfilment partner, like Fuller Fulfilment, to stay ahead of the curve.

Ready to chat to the pet skin & coat care fulfilment experts? We’d welcome the opportunity to discuss how we can help your brand – get in touch today.

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