Danish pet care brand Essential Foods says “tak” to our UK-based fulfilment solution for a 700% increase in British orders

Essential Foods is a Danish company that sells a broad range of high-quality pet care products. Online customers can choose from hundreds of items including dog food, cat food, kibble, treats, chews and seasonal pet goodies.

Nature-inspired pet food

Products in the Essential Foods range have been developed to mimic the natural diet of animals. For example, the high fresh meat content of their dog food stimulates natural canine instincts and stabilises blood sugar to optimise behaviour.

Meals contain only non-GMO ingredients that are classified as fit for human consumption.

Pet wellness trends create high demand and open a window of opportunity

33% of UK households now own a pet dog. What’s more, the UK dog food sector is worth an estimated £1.4 billion, followed by cat food at £1.1 billion.

Many of these pet owners are keen to invest in pet wellness, opening a major window of opportunity for pet wellbeing brands such as Essential Foods.

Essential Foods is based in Denmark. To maximise their growth potential in the booming UK pet care market, they needed a cost-effective pet care fulfilment solution within the UK with the capabilities to store, pick, pack and dispatch an increasing volume of orders for British customers.

Fullers Fulfilment is the chosen UK fulfilment partner for Essential Foods

We became Essential Foods’ UK fulfilment partner so they could bypass the complexities of shipping pet food outside the EU after Brexit.

Rated ‘excellent’ on Trust Pilot, Essential Foods is wanted to maintain their reputation. Therefore, it was also important to streamline and accelerate the delivery of their pet care goods to ensure a better customer journey.

Our fulfilment commitment to excellence keeps pets and their owners happy

Fullers Fulfilment was delighted to support Essential Foods with the storage and distribution of their healthy pet care goods to a growing customer base in the UK.

Here’s how we did it:

• Stored all stock in our UK warehouses in optimum conditions, batch-numbered with an ID according to the ‘best before’ date and regularly checked by our team against stringent quality standards
• Swiftly and accurately picked and packed UK orders same day for next day delivery, utilising trusted courier networks to expedite shipping and economise on cost
• Provided supportive Account Management and integrated e-commerce software in ways that delivered real-time updates and empowered overseas business insight

How our UK pet care fulfilment solution benefitted Essential Foods

More efficient UK fulfilment processes and expert support has helped Essential Foods increase orders from 200 per month to 1,600 per month, positioning themselves as a brand to watch in the UK pet care market and retain their ‘excellent’ rating on Trust Pilot.

They can now offer customers next day delivery with none of the previous hassle of customs duties and taxes – keeping eager fans and their hungry pets happy and attracting repeat business.

A shared compassionate approach that goes beyond basic order fulfilment

This brand doesn’t just provide premium quality pet food, Essential Foods also donates to charitable causes that support animals and nature. These include WWF, Sea Shepherd, Vets Without Borders, pet food banks and animal rescue organisations.

A shared passion to use business for good was important to Essential Foods. They love that we’re a fulfilment partner that supports animal and environmental charities, like they do.

Via the B1G1 initiative, our partnership with them helps causes that align with the United Nations Sustainable Development Goals, protecting the planet and all its beautiful creatures.

Does your business need a UK-based fulfilment solution with a focus on sustainability? Fullers is an ISO 14001-certified, EcoVadis-rated and Soil Association-accredited fulfilment provider with sites across the UK. Count on our expert team for high-quality storage, pick and pack for pet care products, as well as for a wide variety of other items. Contact us today to discuss your requirements.