News & Events
Fashion ecommerce fulfilment - what’s in vogue?
Over 49 million Brits buy clothes online, and fashion accounts for over one fifth of all ecommerce sales.
A survey conducted by Royal Mail indicated that most UK consumers shopped for fashion as often as 2 or 3 times in a three-month period. Women snap up 62% of outfits bought online and the largest age group using ecommerce fashion in the UK is 35–44-year-olds.
The days of sashaying down the high street in search of a hot new look have been replaced with a virtual stroll (…or should that be scroll?) that often includes more than one platform. The choice, the ease and convenience of this means fashion ecommerce is not just ‘de rigueur’ right now – its set to stay.
Social media sites such as Instagram have allowed boutique fashion brands and clothing SMEs to reach a much wider audience, resulting in a more competitive marketplace than ever before. Even UK high-street giants such as Next and M&S have been forced to re-vamp their shopping experience to fit the expectations of a customer base that’s moved online.
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Whether you run a new or established fashion retail business, you’ll want to make sure every detail of your online customer journey looks the part. High quality fulfilment is not just an accessory or a ‘finishing touch’ – it’s the belt and braces that hold that look together.
Fullers Fulfilment is a fashion fulfilment expert and we work with a range of apparel brands. Don’t be fooled by our hi-vis vests, we know our Dior from our dungarees.
From our sites in Hampshire, Berkshire and The Midlands, we pick, pack and dispatch countless orders for online fashion retailers, giving us a front row seat when it comes to spotting the key trends.
Here are 3 things your fashion ecommerce brand should be doing to make sure your fulfilment is as slick as your styles…
Personalise it, darling
In 2022, keeping it chic means making it unique. 71% of consumers say they get frustrated by an impersonal shopping experience, so your packaging not only needs to be practical and on-brand – but personalised too.
We can work with you to create bespoke, in-parcel, personalised collateral, featuring the customer’s name. We use a system called SMARTSlip from RetainMe which allows us to tailor the contents of the parcel for a superior unboxing experience that boosts engagement, encourages positive reviews and social media shares, and invites repeat purchases in future.
Our packaging experts source the most suitable packaging for your fashion products. We’ll wrap them with the same attention to luxury and detail as if they were a beautiful gift or keep things simpler if that’s your chosen look.
Put sustainability in the spotlight
Green has been the colour ‘du jour’ for a while now and it’s not going out of fashion any time soon. Fashion accounts for around 10% of greenhouse gas emissions from human activity. Here at Fullers, we’re getting more and more enquiries about recyclable and sustainable clothing fulfilment every week because increasing numbers of fashionistas are now shopping with a conscience.
Our client Seventy + Mochi is one of many fashion brands matching a cool aesthetic with kind ethics. We use sustainable packaging to fulfil online orders for their recycled denim and other clothing, which is manufactured in limited quantities to reduce waste.
Cara & The Sky is another eco-friendly clothing brand that has chosen Fullers as their fulfilment partner. All their garments are manufactured in the UK to minimise their carbon footprint. We support them by using couriers such as DPD, who are carbon-neutral and expanding their fleet of electric vehicles.
Sustainable fashion isn’t just about buying from environmentally-conscious brands, it’s about looking after the clothes you already have. The Fullers client portfolio features Kair, who sell an innovative range of expertly-formulated, premium-scented laundry detergents, including samples, bundles and refills.
Ignoring climate change is the ultimate fashion crime. Fullers Fulfilment is developing a Sustainability Policy as part of our commitment to greener fulfilment – not just for apparel but for all the sectors we serve.
Make returns super-easy
A seamless customer experience will never go out of style. When it comes to securing the loyalty of the online fashion retail consumer, easy returns are make or break.
Getting returns right means 45% of consumers abandon online transactions if delivery and returns concerns are not addressed. 67% of shoppers check the returns page before making a purchase. They expect to be offered a printerless, paperless, local and cost-free option.
Knowing how fundamental a simple returns process is to the success of every fashion ecommerce business, we facilitate services such as DHL Returns. An online branded return portal allows your customers to return items in just a few steps. They won’t need a printer and can take the parcel to a convenient drop-off point near their home.
If you outsource your fulfilment to Fullers Fulfilment, we can also receive any returned goods, check them according to your returns policy clean and restock them safely in our warehouse. We are pleased to say we have been awarded ISO 14001 Environmental Management, which in turn benefits the environmental impact of your fashion brand.
Is your fashion ecommerce fulfilment on-trend? Outsource the storage, picking, packing and dispatch of your clothing and apparel to Fullers Fulfilment and get dressed for success. Talk to our friendly team today.