Unleashing ecommerce potential with pet supplies fulfilment solutions

The Pet Food Manufacturers’ Association (PFMA) Pet Population Report estimates that approximately 59% of UK households now have pets.

13 million dogs, 12 million cats, 1.6 million indoor birds, 1.4 million domestic fowl, 1 million rabbits, 900,000 Guinea pigs, 700,000 pigeons, 600,000 hamsters, 600,000 tortoises and turtles, and 600,000 horses and ponies – yep, pets are everywhere!

Nicole Paley, PFMA, says: “Over recent years we have seen an increase in the pet population, and we are not surprised that many are valuing the joy and companionship that all types of pets bring to our lives.”

People are ready to spend on man’s best friend

So precious is that companionship, that over 60% of European pet owners, including Brits, consider their pets as much a part of the family as their nearest and dearest humans.

That ‘humanisation’ is a driving force behind the explosion of new and premium pet products that besotted pet owners are only too happy to spend their money on…

Pet care remains a dominant growth sector in the ecommerce industry.

Because your beautiful fur bébé is worth it

Perhaps it’s only a matter of time before the pet health and beauty industry catches up with that of us homo sapiens.

Online searches for "pet wipes" have grown by 44% over the last 5 years and Amazon reportedly has nearly 300 brands for sale.

More and more moggy molars are getting some extra sparkle thanks to cat toothpaste, and luxury brands such as Ouai, Barbour, Kiehls and Aesop now sell animal shampoo containing hydrolysed vegetable protein, fine essential oils and other premium haircare ingredients.

Nearly half prioritise the health of their pet's food over their own

Of course, one must look after one’s figure as well as one’s face. It’s been reported that 43.6% of people prioritise the health of their pet's diet over their own.

An extensive online menu of nutritionally balanced, natural, organic and raw pet food brands and pet treats is offering pet owners choice far beyond traditional supermarket fare.

The quest for ethically sourced ingredients and sustainable materials and packaging influences consumer purchasing decisions for pet food, just as it does for all pet supplies.

Pet fulfilment services for all breeds of pet product

From self-cleaning Wi-Fi connected cat litterboxes, to ‘twinning’ pet/owner fashion (because who doesn’t want a onesie to match their Weimaraner?), and an endless array of toys, brushes, beds, and luxury pet accessories – everyone is shopping for their new favourite pet product.

Within that competitive marketplace, high quality storage and fulfilment services are critical to your pet supplies business performance because they can influence whether customers stay, or stray.

Fullers Fulfilment provides pet supplies fulfilment and pet food fulfilment services for a variety of successful brands such as James Wellbeloved (Mars Petcare), Essential Foods, Frozzy’s, Yarrah, and Natusan.

Our experts can help you make the most of this time of great opportunity for pet care retailers.

Fullers pet supplies fulfilment solutions include:

• Dedicated pet care supplies warehousing and pet food storage – keep your products in optimum condition
• Automatic same day pick and pack, ready for next day delivery of pet supplies
• Bespoke pet food packaging including sustainable options to align with your brand credentials
• Pet subscription box fulfilment
• Personalised pet supplies fulfilment including personalised pet gifts and greetings
• Sampling e.g. our client Essential Foods gives customers a bag of treats with all dry food orders
• Links with the UK’s leading and most trusted couriers, such as Royal Mail, DPD, Hermes, and TNT, achieving the best rates on delivery of pet supplies
• Returns processing
• Real-time visibility of all orders and inventory thanks to systems integration with your ecommerce platform
• Flexible pricing that evolves with your business

Do you need a high quality and scalable pet supplies fulfilment solution to help your business make the most of pet care opportunities in the ecommerce market? Fullers Fulfilment is an end-to-end fulfilment service with warehouses in Hampshire, Berkshire, and The Midlands. Talk to us about your pet supplies fulfilment requirements today.