Why value-added fulfilment services give brands a competitive edge

With the busiest time of year just around the corner for e-commerce brands – yes, we’re going there already, Black Friday and Christmas – there’s never been a better time to think about getting the most out of your fulfilment partner.

True, your fulfilment partner is the linchpin in your sales strategy, helping you meet your customers’ expectations, doing the heavy lifting when it comes to restocking and inventory management, and taking care of your returns.

But is there something more that they can be doing? Is there something more that you should be considering in terms of getting their support in selling more products, boosting customer delight and adding to your brand value?

The power of value-added services in modern fulfilment

We definitely think there is – but of course we’re biased. Firstly, because we’re a fulfilment partner to brands across the pet supplies, health & beauty, food & drink and sports & leisure sectors (amongst others) and secondly, because we help our clients across the fulfilment spectrum. It’s not just about packing an order and sending it out of the warehouse; no, it’s about playing an all-important role in the customer journey and helping our clients on a more strategic level.

For us, picking, packing, despatch and returns (and all the bits in the middle) are vital. Which is why we have expert teams, dedicated warehouse space, advanced technology and relationships with all major couriers. But we also believe in the power of the value add.

Where is my order? Proactive delivery tracking that builds trust

Keeping customers in the loop when it comes to their parcels is a major part of the buying experience. Full visibility of where a package is not only gives your customer the information they need to appease them, but it helps us make sure the rest of the customer journey is smooth and efficient.

Our Follow My Parcel solution does exactly that. It is a shipment visibility tool that goes beyond basic tracking and enables us to proactively spot and resolve delivery issues, helping every parcel arrive when it should and boosting post-purchase confidence.

With peak season on the way, WISMO queries increase significantly and add to customer frustration. With full visibility and proactive monitoring, customer satisfaction is safeguarded (yes to a positive review!) and complaints can be minimised.

The premium package also includes the functionality to send personalised shipping notifications via email, SMS chatbot or messenger, all linked to a custom-designed landing page that can feature your brand’s promos or ads, creating another valuable touchpoint.

Subscription box fulfilment: convenience and customer connection

Subscription boxes add a new dimension to the brand experience and point to a real change in consumer behaviour particularly in sectors like health & beauty and pet supplies. The model provides you with another opportunity to delight your customer and give them ongoing positive experiences.

In the pet care market this is especially true given the rise in pet ownership and prevailing trends around organic food, supplements and coat and skin care. Boxes can be personalised for pets, generate excitement (for owners and pets!) and take the hassle out of reordering. At Fullers, we support a number of brands across sectors with subscription box fulfilment. We offer the same expertise in picking, packing and despatch, with added value around bespoke packaging options, personalisation, and sustainability considerations.

Contract packing: precision, compliance and presentation

Contract packing is a valuable way for you to add efficiency, consistency and quality to your fulfilment operation. Again, it’s particularly beneficial for sectors like pet care, health & beauty, food & drink, where presentation, safety and trust play such an important role in customer loyalty. For pet care, for example, each product must be packed securely and attractively to reflect the brand’s values and care for animals – everything from pet treats and grooming kits to vitamin supplements and eco-friendly toys.

At Fullers, our contract packing service supports brands with precision and flexibility; whether that’s hand assembly for complex gift sets, eco-conscious packaging solutions, or retail-ready labelling that meets compliance standards. We act as an extension of your team, ensuring your products reach customers in perfect condition and look every bit as good as the quality they promise.

Reworks: shaping the unboxing experience

Sometimes products need a refresh. For products stored in fulfilment warehouses this can be a challenge. But this is where our reworks service comes in. We work with you to understand exactly what you need. For example, at this time of year it’s the perfect opportunity to think about promotions, bundles and special offers – all of which we can help with. We handle the whole process from advising on new packaging (sustainable options are available) to updating barcodes and labels, and adding personalisation. 

Conclusion

Today, fulfilment is no longer just about storage and shipping; it’s about creating meaningful brand experiences. Value-added services from Fullers Fulfilment, such as contract packing, subscription box fulfilment and Follow My Parcel, give businesses the flexibility, accuracy and visibility needed to exceed customer expectations. From tailored packaging and sustainable materials to proactive delivery communication, these services turn fulfilment into a driver of loyalty and growth. Whatever your sector, Fullers Fulfilment can help you deliver excellence at every stage of the journey.

Back to News