Food & Drink Fulfilment

Quality ambient food fulfilment

Protecting shelf life, ensuring compliance and helping you scale

Speak to an expert Speak to an expert Speak to an expert

How we can help

Your partner in quality food and drink fulfilment

Ambient food and drink brands face a unique fulfilment challenge. Products have finite shelf lives, batch traceability requirements, seasonal demand spikes and strict quality standards. A fulfilment mistake doesn’t just affect customer experience. It can lead to waste, compliance issues and reputational damage.

As a specialist multi-channel fulfilment company, we recognise the crucial role fulfilment plays in growing your brand and boosting your reputation – especially in a market where product quality is both vital for customers and a legal requirement.

Trusted by leading brands

Why food and drinks brands choose Fullers Fulfilment

Fatso

Ethically sourced dark chocolate brand using Fullers’ batch tracking and expiry date management to optimise stock rotation, eliminate waste, and fulfil both retail B2B and D2C orders including bundled products

Mars Wrigley

Global confectionery brand relying on Fullers for efficient, large-scale fulfilment

Made for Drink

Premium bar snack brand fulfilling both B2B and D2C orders from a single inventory pool

Skandy

Swedish candy brand delivering authentic products to UK customers with launch support from Fullers

Pots & Co.

Luxury desserts brand supported with a tailored 3PL solution and full stock visibility for seamless production planning

Solutions for growing food & drink brands

Our flexible, scalable fulfilment solutions are designed to meet changing needs and challenges for UK and international food and drink brands.

Technology advantage

+

Our warehouse management system integrates with most ecommerce platforms, streamlining stock management, reporting and planning, while providing advanced data reporting

Expert support

+

From our dedicated customer service, account management, warehouse and technology teams

Strategic advice

+

Our in-depth knowledge of the ambient food and drink fulfilment sector enables us to help you grow your brand, reach new markets or expand into the UK

Multi-channel expertise

+

Specialist D2C food fulfilment alongside B2B fulfilment services

Explore our services Explore our services Explore our services

The Fullers difference

Food and drink fulfilment at a glance

  • Established in 1961, we’ve got decades of experience in multi-channel fulfilment
  • Specialist ambient fulfilment for premium and organic food and drink products
  • Soil Association certified for organic food fulfilment in the UK
  • We work with a host of international and UK brands
  • Trusted by brands including Mars Wrigley, Skandy, Fatso and Made for Drink
  • Strategically located fulfilment centres near London, the M4 corridor and the Midlands
  • Ecommerce integrations with most platforms, including WooCommerce, Shopify and Magento

Key stats about the food & drink industry in the UK

  • The online grocery market is a mainstream channel – valued at £27.1bn in 2025
  • The subscription box market is valued at £1.2bn and is expected to grow 16% every year until 2033
  • Organic food and drink market is valued at £3.9bn with 2025 seeing the 14th consecutive year of growth at 4.2%

What we offer

Why exceptional fulfilment matters

  • Maintaining product quality

    Hygienic, ambient storage conditions, FEFO stock rotation, batch and lot traceability, allergen management processes and specialist organic storage all help protect product quality, reduce waste and support compliance.

  • Boosting customer experience

    Careful picking and packing, sustainable packaging options and personalisation services ensure satisfied customers, from one-off orders to subscription boxes.

  • Supporting growth

    Robust WMS and trusted processes manage seasonal peaks, marketing campaigns and product launches to help grow your brand.

Food & drink fulfilment expertise

Operational challenges we solve

  • FEFO (first expired, first out) picking to reduce waste and recall risk
  • Batch, lot and best-before date tracking
  • Soil Association certified organic storage
  • Hygienic, ambient warehousing
  • Multi-channel fulfilment from shared inventory across D2C, retail and wholesale
  • Retailer and wholesale fulfilment support, including compliance with customer labelling, palletisation and delivery requirements
  • Protecting fragile packaging including glass bottles, jars, pouches and cartons during storage and fulfilment
  • Returns processing with clear rules on what can be restocked
  • Scalable storage for seasonal and promotional demand spikes
  • Developing promotional packs for product launches as well as seasonal and other campaigns

A partner for growth

Value-added services for food and drinks brands

At Fullers Fulfilment, we use our sector expertise to help customers scale, improve brand loyalty and boost the customer experience. Our hands-on experience in the food and drinks sector means quality, on time deliveries as well as a host of complementary services:

  • Subscription box fulfilment – reliable, on-time subscription deliveries packed to a consistent standard, with sustainable packaging options and real-time order visibility for you and your customers
  • Follow My Parcel – keep your customers informed at every stage with branded delivery tracking, reducing missed deliveries and unnecessary support queries
  • Contract packing – bespoke packaging and presentation solutions for hampers, seasonal gift sets, promotional bundles and product launches
  • Reworks services – relabelling, reboxing, repalletising and date-code adjustments to ensure your stock stays compliant, sale-ready and nothing goes to waste
  • Kitting services – careful, quality-controlled assembly of multipacks, gift sets and curated bundles, built around your brand standards

Explore our added value services Explore our added value services Explore our added value services

Our performance at a glance

Key stats about Fullers Fulfilment

From inbound efficiency to outbound accuracy, our performance metrics demonstrate the high standards we uphold across all fulfilment services.

  • 98.5% inbound efficiency

  • 99.5% outbound efficiency

  • 99.9% pick accuracy

  • 98.5% return processing

  • 98% ticket responding time

  • 99.9% inventory accuracy

Championing sustainability

Looking ahead

Food and drink brands are under increasing pressure from consumers and retailers alike to demonstrate genuine sustainability credentials – not just in their products, but across their entire supply chain. Fullers can help. From guiding you towards lower-waste packaging options and connecting you with our green courier network, to providing Soil Association certified organic storage and working with B Corporation certified brands, we support brands that take their environmental responsibilities seriously.

Our credentials include:

  • EcoVadis – globally trusted provider of business sustainability ratings
  • Soil Association – dedicated organic storage areas certified by the UK’s leading organic body

Our sustainability initiatives Our sustainability initiatives Our sustainability initiatives

Work with us

How our food and drink fulfilment works

Here is all you need to know about Fullers Fulfilment’s process for storing, picking, packing and despatching food and drink supplies.

Goods In

When your products arrive, we check them in carefully – recording SKUs, batch numbers and best-before dates, then locating everything into clean, defined ambient storage areas. Organic product lines are received and stored separately in our Soil Association certified zones.

Warehousing

Stock is held in hygienic, pest-controlled ambient conditions, with every SKU tracked through our WMS. FEFO logic is applied from the moment stock is received, so the right products move first and shelf-life waste is kept to a minimum.

Pick & pack

Our warehouse teams are trained in food handling standards and pick every order in strict best-before order. Whether you need plain efficient packing, sustainable materials, branded presentation or gift-ready finishes, we build the right solution around your product and your customer.

Shipping

Orders are dispatched across the UK, Europe and beyond through our trusted carrier network. Our systems select the most efficient route automatically based on destination, delivery speed and cost – so your customers get their orders on time, every time.

Returns management

We handle returns quickly and to a clear process – assessing what can safely return to stock, what needs to be quarantined, and what should be disposed of responsibly. Food safety standards are applied throughout.

Food & drink fulfilment FAQ

What types of food and drink products do you handle?

+

We provide ambient food fulfilment for a wide range of food and drink products, including snacks, confectionery, drinks, packaged grocery items, and organic ranges. Please note we provide ambient storage only and do not currently offer chilled or frozen fulfilment.

Does Fullers handle ambient food and drinks products with short shelf lives?

+

Yes. We support a wide range of ambient food and drink products, including those with shorter shelf lives. Our warehouse management system records batch numbers and best-before dates, while FEFO (first expired, first out) stock rotation helps ensure older stock is dispatched first. This reduces waste, improves stock accuracy and helps maximise product shelf life.

How do you manage allergen segregation in the warehouse?

+

We operate clear storage and handling processes designed to minimise the risk of cross-contamination between different product categories. Products are stored in designated locations within our hygienic, pest-controlled warehouses, with robust stock control procedures and full traceability through our warehouse management system.

Are you certified to handle organic food and drink products?

+

Yes. Fullers Fulfilment is certified by the Soil Association to store and handle organic food and drink products. We maintain dedicated storage areas and processes for certified organic goods, making us a provider of specialist organic food fulfilment in the UK, helping brands meet compliance requirements while preserving the integrity of their products.

Do you fulfil subscription food and drink boxes?

+

Yes. We support subscription box fulfilment for a wide range of food and drink brands. Our team can assemble recurring subscription boxes, gift sets and promotional bundles, ensuring accurate packing, consistent presentation and reliable on-time delivery to help create a positive customer experience.

Can you handle both B2B retail orders and D2C consumer orders?

+

Absolutely. We specialise in multi-channel fulfilment, including DTC food fulfilment alongside wholesale and retail orders from a single inventory pool. This provides greater stock visibility, reduces complexity and helps ensure accurate fulfilment across all sales channels.

Can you integrate with Shopify, WooCommerce or other ecommerce platforms?

+

Yes. Our warehouse management system integrates with most leading ecommerce platforms, including Shopify, WooCommerce and Magento. This enables automated order processing, real-time stock visibility and streamlined reporting, helping you manage fulfilment more efficiently.

What is th eminimum order volume for your food & drink service?

+

We work with food and drink brands that have a minimum of 150 orders per month. If your brand is currently below this threshold, we encourage you to get in touch when your volumes are consistently at or above this level.

Do you offer bespoke packaging and labelling for food brands?

+

Yes. We offer a range of value-added services, including bespoke packaging, labelling, kitting, contract packing and gift set assembly. Whether you need branded packaging, promotional bundles, subscription boxes or seasonal hampers, we can create a solution that reflects your brand and enhances the customer experience.

How do you manage batch numbers and expiry dates?

+

Our warehouse management system captures and tracks batch, lot and best-before date information for every product. Combined with FEFO stock rotation, this helps improve traceability, reduce waste, support compliance requirements and ensure the correct stock is dispatched at the right time.

Can you support food recalls and product traceability?

+

Yes. Full batch and lot tracking provides end-to-end traceability across your inventory. If a product recall is required, we can quickly identify affected stock, support reporting requirements and help minimise disruption while maintaining compliance with food safety standards.

Lilla Horvath

Lilla Horvath, Client Solutions Manager

Ready to scale your food & drink brand with Fullers Fulfilment?

Whether you’re expanding into new markets, managing rapid growth, or looking for a more reliable fulfilment partner, Fullers Fulfilment has the experience, infrastructure and innovation to support your next stage of success.

Get a tailored fulfilment quote Get a tailored fulfilment quote Get a tailored fulfilment quote