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Success story

Fable & Mane

Environmentally conscious entrepreneurs Fable & Mane use Fullers’ expertise to launch beauty brand.

Fullers Fulfilment

Fable & Mane is a plantbased hair wellness brand which sells products inspired by its founders’ Indian heritage. Having launched the business just before the UK went into lockdown, Fullers Logistics has ensured a smooth and Covid-compliant process, providing a seamless service during a very challenging time, and for the foreseeable future.


Fable & Mane’s products bring Ayurvedic medicine into the home so that people can use these relaxing products in the comfort of familiar surroundings.

The entrepreneurial family duo found themselves in a strong position during a time when the demand for e-commerce brands grew exponentially.

The company’s product line contains a shampoo, conditioner, oil treatment and a hair mask, and discovery set containing all four elements, which is distributed throughout the UK and Europe.

Fable & Mane approached us about becoming a fulfilment partner following a recommendation from another company and we were more than happy to accommodate this exciting brand.


Fable & Mane wanted us to fulfil orders on the same or next day, as well as accommodating their specific packing requirements.

Each product is enclosed in a natural cotton pouch before being packaged so that it reaches the customer in perfect condition.

The Fullers team is experienced in working with beauty brands and has the processes in place to make sure each order is sent out exactly as required.

Estelle Raison, Fable & Mane’s senior brand manager, said: “We could see the potential of how Fullers could help us scale up and grow from a very small business to something much bigger, which was a huge plus for us.”

Fable & Mane’s products are stored in a temperature controlled, clean and safe environment, and Fullers makes sure the items are delivered to the customer quickly and efficiently.


The valuable advice we were able to give Fable and Mane as a new business has provided them with the reassurance they needed during an uncertain time.

Fullers is always responsive to its clients’ needs and our team has been available via phone or email to answer any questions, whether they are related to quality checks or a surge in orders.

Products are stored in a clean and temperature controlled environment, ensuring each product reaches customers in perfect condition.

The integration with Fullers was seamless and fast. We are in contact with them every day and have built up a great relationship.

The integration with Fullers was seamless and fast. We are in contact with them every day and have built up a great relationship. They are responsive and honest, and always ready to help if any issue arises with our website or product. The quality and service they offer is second to none.

Estelle Raison | Senior Brand Manager at Fable & Mane

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