Forbes-listed young entrepreneurs choose Fullers for new beauty brand launch11 Aug
Fullers has a strong desire to help up and coming businesses on their ascent to become the big brands of tomorrow. One such rising star is Fable & Mane, a plant-based hair wellness company that sells products inspired by its founders’ Indian heritage – and we’re thrilled they’ve joined our client portfolio.
Modern entrepreneurial spirit meets ancient beauty secrets (with heart)
Fable & Mane is the creation of Nikita and Akash Mehta, young beauty and wellness entrepreneurs with impressive profiles that include Estee Lauder, Dior, Jean Patou fragrances, as well as luxury fashion group LVMH, and Burberry. The company’s product line contains a shampoo, conditioner, oil treatment and a hair mask, and a discovery set containing all four elements, which is distributed throughout the UK and Europe.
Nikita Mehta, 28, is an ambassador for Fable and Mane’s clean beauty and environmentally friendly brand values, with a passion for supporting a sustainable planet. Her projects include building mobile education units and animal hospitals for stray dogs to solar-panelled water wells for wildlife. Somehow, she has also found time to co-executive produce a Netflix documentary and write a book of fragrance fables!
Akash Mehta, her 26-year-old brother, is a digital and marketing specialist for beauty and fashion brands, whose success has seen him ranked in Forbes 30 under 30 list for media and marketing moguls of tomorrow. He has spoken at Vogue Conference & LVMH Brand Desirability Forum and currently acts as a Global Guardian for UNICEF.
Launching a product in the middle of a pandemic? Fulfilment is no problem
Beauty is billion-pound industry – and an area of ecommerce that has seen particularly rapid growth in 2020. This entrepreneurial family duo found themselves in a strong position during a time when the demand for e-commerce brands grew exponentially. They approached us about becoming a fulfilment partner following a recommendation from another company and we were more than happy to accommodate this exciting brand.
Having launched the business just before the UK went into lockdown, Fullers Logistics has ensured a smooth and Covid-compliant process for Fable & Mane, providing a seamless service during a very challenging time, and for the foreseeable future.
Meeting specialist requirements
Fable and Mane wanted us to fulfil orders on the same or next day, as well as accommodating their specific packing requirements. Each product is stored in a clean and temperature-controlled environment, then enclosed in a natural cotton pouch before being packaged so that it reaches the customer in perfect condition.
“Multichannel retailers (have seen) online sales go from strength to strength despite a hypothesis that the ability to spend in re-opened stores would decrease the reliance on online shopping.”
The Fullers team is experienced in working with beauty brands and has the processes in place to make sure each order is sent out exactly as required. Fable & Mane has gone from strength to strength.
Uplift in sales, upscaled fulfilment
The integration with Fullers was seamless and fast. We are in contact with them every day and have built up a great relationship. They are responsive and honest, and always ready to help if any issue arises with our website or product. The quality and service they offer is second to none. We could see the potential of how Fullers could help us scale up and grow from a very small business to something much bigger, which was a huge plus for us.
Estelle Raison, Fable and Mane’s senior brand manager, Fable and Mane
Tony Dempsey, Fullers Divisional Managing Director, said: “We love seeing a business flourish, giving them advice, and helping them to grow through our tailored fulfilment. We care about our clients and want them to be as successful as possible.
“Our location in the Thames Valley makes Fullers an ideal choice because we are an end-to-end fulfilment service close to London and Heathrow. We look forward to seeing Fable and Mane grow and expand with us.”
There has never been a better time to set your eCommerce business up – whether it’s beauty-based or in another sector. Help your star rise by talking to Fullers about quality fulfilment and distribution.
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